Purple Reign

The "Purple Reign" collection, only at Mefford Jewelers, is a University of North Alabama inspired amethyst collection. This collection features multiple pieces of amethyst pendants set in metal types including 14kt gold, gold plated, and sterling silver, providing a price range in everyone's budget. Additionally, 18.30% of the proceeds from the collection will be gifted to North Alabama Athletics! Thank you for supporting your locally owned, 3rd generation jeweler in downtown Florence, Alabama. And Roar Lions!!